TripleLift is an American multinational technology company, whose platform specializes in enabling and optimizing programmatic native advertising capabilities. TripleLift was founded in 2012 by Eric Berry, Ari Lewine, and Shaun Zacharia.
TripleLift offers infrastructure and technology for optimization of Native Advertising through the use of Computer vision. The company analyzes advertising assets and uses the computer vision data to transform images and video into in-feed native ads that match the unique look and feel of a publisher's website. Accessible via the Online auction technology, TripleLift provides access to billions of daily impressions across web, mobile web and app publishers. Some of TripleLift's advertisers include Toyota, Humira, & Charles Schwab, and some of their publisher partners include Conde Nast, The New York Times and MSN. The company has developed technology to make native scale into AMP pages.
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History
TripleLift was established in 2012 by Eric Berry, Ari Lewine and Shaun Zacharia. The company received Seed funding in 2012 and Series A funding in 2014. The following year, TripleLift announced its Series B funding from True Ventures, iNovia Capital, Edison and Partners and two others, bringing the total funding raised to $16.6 million.
TripleLift's headquarters are located in New York City, regional offices are located in Chicago, Detroit, Los Angeles, Dallas, San Francisco, Paris and London.
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Recognition
- Inc. 500 Fastest Growing Private Companies in America (#163 in 2017)
- Crain's Fast 50 (#12 in 2017)
- Crain's New York Business's Best Places to Work in NYC in 2015, 2016 and 2017
- AdAge Best Places to Work in New York City (2016)
- America's Most Promising Companies (Forbes 2015)
- 212 And The New York Times Ad Tech Startup of the Year 2013
References
Source of article : Wikipedia
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